Brand creation
Systematic naming
-
Systematic naming
-
The systematic naming method can bring more sustainable design to the brand. ABD is good at naming the brand creation, adding memory characteristics to the brand, and making it easy to read and spread. The name of the brand is one of the important assets of the brand. Its core value is identification, communication and memory. We recreate it based on public perception. Cognition is ALICE Alice; memory is VAN Fan.
品牌创建
体系化命名
-
体系化的命名方式能为品牌带来更多的可持续性设计，ABD擅长品牌创建的命名，为品牌增添记忆特征，并且做到易读易传播。品牌的名称是品牌的重要资产之一，其核心价值是识别、传播和记忆，我们基于大众的认知进行再创造。认知是ALICE爱丽丝；记忆是VAN范。
Sustainable
Visual symbol
-
Visual symbol
-
ABD has tapped the core symbol of the brand for VANLICE, based on the core symbol for systematic extension design, we believe that the brand's vision is not only a LOGO or font, but a set of sustainable and systematic design. Bring more sustainable design to accumulate its own visual memory assets for the brand.
可持续的
视觉符号
-
视觉符号
-
ABD为VANLICE挖掘了品牌的核心符号，基于核心符号进行体系化的延伸设计，我们认为品牌的视觉不仅是一个LOGO或字体，而是一套可持续延展的体系化设计，只要这样才能为品牌后期带来更多的可持续设计，以达到为品牌积累自身的视觉记忆资产。
Diamond selection
-
-
ABD is the basic type of the brand's core symbol: double diamonds, which gives a rich brand connotation. The auxiliary system must be extremely simplified to achieve the purpose of strong applicability. The diamond-shaped symbol is like a shining star, which means that the day when you put on the wedding dress is the most shining moment in life; it is like the Chinese character "囍", which means that the new couple is paired and paired with each other.
菱形的选择
-
-
ABD为品牌核心符号基础型：双菱形，赋予了丰富的品牌内涵，辅助体系必须极简化才能达到适用性强的目的。菱形符号，就像是一颗颗闪耀的星星，代表穿上婚纱那天是人生中最闪耀的时刻；就像是中国汉字“囍”字，代表新人成双成对，彼此心心相印。
